Publishers participating in the AdSense program are required to adhere to the
following policies. We ask that you read these policies carefully and refer to
this document often. If you fail to comply with these policies, we may disable
ad serving to your site and/or disable your AdSense account. While in many cases
we prefer to work with publishers to achieve policy compliance, we reserve the
right to disable any account at any time. If your account is disabled, you will
not be eligible for further participation in the AdSense program.
Please note that we may change our policies at any time, and pursuant to our
it is your responsibility to keep up to date with and adhere to the policies
posted here.
Invalid Clicks and Impressions
Clicks on Google ads must result from genuine user interest. Any method that
artificially generates clicks or impressions on your Google ads is strictly
prohibited. These prohibited methods include but are not limited to repeated
manual clicks or impressions, using robots, automated click and impression
generating tools, third-party services that generate clicks or impressions such
as paid-to-click, paid-to-surf, autosurf, and click-exchange programs, or any
deceptive
software. Please note that clicking on your own ads
for any reason is prohibited. Failure to comply with this policy may
lead to your account being disabled.
Google Adsense Polices
Encouraging clicks
In order to ensure a good experience for users and advertisers, publishers
may not request that users click the ads on their sites or rely on deceptive
implementation methods to obtain clicks. Publishers participating in the AdSense
program:
May not encourage users to click the Google ads by using phrases such
as "click the ads," "support us," "visit these links," or other similar
language
May not direct user attention to the ads via arrows or other graphical
gimmicks
May not place misleading images alongside individual ads
May not promote sites displaying ads through unsolicited mass emails or
unwanted advertisements on third-party websites
May not compensate users for viewing ads or performing searches, or
promise compensation to a third party for such behavior
May not place misleading labels above Google ad units - for instance,
ads may be labeled "Sponsored Links" but not "Favorite Sites"
Site Content
While Google offers broad access to a variety of content in the search index,
publishers in the AdSense program may only place Google ads on sites that adhere
to our content guidelines, and ads must not be displayed on any page with
content primarily in an unsupported language. Sites displaying Google ads may
not include:
Violent content, racial intolerance, or advocacy against any
individual, group, or organization
Pornography, adult, or mature content
Hacking/cracking content
Illicit drugs and drug paraphernalia
Excessive profanity
Gambling or casino-related content
Content regarding programs which compensate users for clicking on ads or
offers, performing searches, surfing websites, or reading emails
Excessive, repetitive, or irrelevant keywords in the content or code of web
pages
Deceptive or manipulative content or construction to improve your site's
search
engine
ranking, e.g., your site's PageRank
Sales or promotion of weapons or ammunition (e.g., firearms, fighting
knives, stun guns)
Sales or promotion of beer or hard alcohol
Sales or promotion of tobacco or tobacco-related products
Sales or promotion of prescription drugs
Sales or promotion of products that are replicas or imitations of designer
goods
Sales or distribution of term papers or student essays
Any other content that is illegal, promotes illegal activity, or infringes
on the legal rights of others
Copyrighted Material
Website publishers may not display Google ads on web pages with content
protected by copyright law unless they have the necessary legal rights to
display that content. Webmaster Guidelines
Site and Ad Behavior
Sites showing Google ads should be easy for users to navigate and should not
contain excessive pop-ups. AdSense code may not be altered, nor may standard ad
behavior be manipulated in any way that is not explicitly permitted by Google.
Sites showing Google ads may not contain pop-ups or pop-unders that
interfere with site navigation, change user preferences, or initiate
downloads.
Any AdSense code must be pasted directly into webpages without
modification. AdSense participants are not allowed to alter any portion of
the code or change the behavior, targeting, or delivery of ads. For
instance, clicks on Google ads may not result in a new browser window being
launched.
A site or third party cannot display our ads, search box, search
results, or referral buttons as a result of the actions of any software
application such as a toolbar.
No AdSense code may be integrated into a software application.
Webpages containing AdSense code may not be loaded by any software that
can trigger pop-ups, redirect users to unwanted websites, modify browser
settings, or otherwise interfere with site navigation. It is your
responsibility to ensure that no ad network or affiliate uses such methods
to direct traffic to pages that contain your AdSense code.
Referral offerings must be made without any obligation or requirement to
end users. Publishers may not solicit email addresses from users in
conjunction with AdSense referral units.
Publishers using online advertising to drive traffic to pages showing
Google ads must comply with the spirit of Google's For instance, if you
advertise for sites participating in the AdSense program, the advertising
should not be deceptive to users.
Ad Placement
AdSense offers a number of ad formats and advertising products. Publishers
are encouraged to experiment with a variety of placements, provided the
following policies are respected:
Up to three ad units may be displayed on each page.
A maximum of two Google AdSense for search boxes may be placed on a
page.
Up to three link units may also be placed on each page.
Up to three referral units may be displayed on a page, in addition to
the ad units, search boxes, and link units specified above.
AdSense for search results pages may show only a single ad link unit in
addition to the ads Google serves with the search results. No other ads may
be displayed on your search results page.
No Google ad or Google search box may be displayed in a pop-up,
pop-under, or in an email.
Elements on a page must not obscure any portion of the ads.
No Google ad may be placed on any non-content-based pages.
No Google ad may be placed on pages published specifically for the
purpose of showing ads, whether or not the page content is relevant.
Competitive Ads and Services
In order to prevent user confusion, we do not permit Google ads or search
boxes to be published on websites that also contain other ads or services
formatted to use the same layout and colors as the Google ads or search boxes on
that site. Although you may sell ads directly on your site, it is your
responsibility to ensure these ads cannot be confused with Google ads.
This post confirms the
ownership of the site and that the site adheres to AdSense policies and
Terms and Conditions